Taylor Swift’s Eras Tour to generate £300 million for London’s economy as it hosted more concerts than any other city

The city anticipates a boost in the economy with nearly 700,000 fans attending Swift’s eight shows at Wembley Stadium. London’s Mayor Sajid Khan encouraged fans to “make the most of everything London has to offer”.

With Taylor Swift’s record-breaking The Eras Tour arrives at Wembley Stadium on Friday night (June 21), London is set to cement its status as a leading global music city, according to release from the city government. Swift’s eight performances in the UK’s capital are set to inject £300m into the local economy, the government study noted.

“The Eras Tour has broken records and created huge excitement so I’m delighted that Taylor Swift has chosen to perform more nights in London than anywhere else in the world,” Sadiq Khan, the Mayor of London said.

“Her eight performances will bring nearly 700,000 fans from across the country and beyond to Wembley Stadium, providing a huge boost to our hospitality industry and further proof that London is the greatest city in the world to watch live music,” he added.

London Hosts Most Performances
The global superstar is performing more shows in London than any other city worldwide. This influx of visitors is expected to benefit the hospitality industry and the broader economy, showcasing London’s vibrant music scene, the release added

Taylor Swift will perform the first of her eight shows at Wembley Stadium on June 21, drawing nearly 700,000 fans. The city will also host numerous events and celebrations to mark the occasion