Tasmania or Tanzania? Bindi Irwin’s Cradle Mountain holiday blunder by US magazine People

In short: A major US celebrity news publication has mistaken Tasmania for Tanzania, after Bindi Irwin posted holiday photos from Cradle Mountain.
People magazine wrote “Bindi was joined by her husband, daughter, mother and brother for the trip to the East African country”, referring to Tanzania, which is more than 11,000 kilometres from Tasmania.
What’s next?: A tourism academic says Tasmania’s tourism body could capitalise on the mix-up in a quirky campaign.

Tasmania has had many tourism slogans over the years from ‘Come down for air’ to ‘Go behind the scenery’, but perhaps it should consider ‘not to be confused with Tanzania’.

A major United States celebrity news publication has mistaken Australia’s island state for the East African country after the world-famous Irwin family visited Cradle Mountain, with Bindi Irwin posting images from her family’s trip on her Instagram, which has a following of 5.7 million people.

She made the trip to the Tasmanian national park with her husband Chandler, daughter Grace, brother Robert and mother Terri.

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Attracting global attention, it was picked up by People which touts itself as the number one source for the “most trustworthy celebrity news”.

It published a story about the trip, noting “Bindi was joined by her husband, daughter, mother and brother for the trip to the East African country”.

“On Saturday, June 22, the Australian TV personality, 25, shared a carousel of photos on Instagram from a family vacation in the East African country, tagging the resort where they stayed, Cradle Mountain Lodge, in the last photo.”

The People article was also posted to its 9.7 million followers on Facebook.

The wildlife loving family are dressed in puffer jackets in front of the iconic Dove Lake, and several social media followers aptly pointed out the current temperature in Tanzania was 29 degrees.

One person wrote “I once had a map of Australia that labelled Tasmania as Tanzania. A lot of people are mistaking the two and still getting paid”.

Another asked: “Are they on top of Mt Kilimanjaro with a toddler?!?”