CELEBRITY
Emma Watson and brother launch their popular Renais Gin in the US – here’s how Aussies can get it
Harry Potter star Emma Watson and her brother Alex have taken the spirits world by storm with their luxurious gin brand, Renais.
After a successful debut in the UK last year, Renais Gin is now available in the United States, reaching over 40 states, and finally accessible to Australian fans.
Over the weekend, the Watsons celebrated their official US launch with an extended campaign for Renais, which Emma herself directed and styled.
Taking to Instagram on Saturday, she shared the exciting news with her 74.6 million followers, offering them a glimpse into the brand’s inception, backstory, and core values through an intimate and lighthearted film.
The campaign was a family affair, self-produced without any ad agency involvement.
Aussies hoping to get their hands on the gin can currently only do so online via United Cellars, Master of Molt or Winetopia.
‘I am very proud to share my director’s cut commercial for @renaisspirits to celebrate us heading to the United States,’ Watson wrote in her Instagram post.
‘The US has been my second home since I first went to Brown in Rhode Island, so I am thrilled to be bringing Renais abroad and home again! Making this with friends and family has been one of the most rewarding, creative experiences I’ve ever had.’
The Watson siblings created Renais Gin in July last year after being inspired by their family’s rich history in winemaking.
Over three decades ago, their father, Chris Watson, planted the family vineyards in Chablis, France.
Renais reportedly reflects the traditions and craftsmanship of Northern France by boasting a complex yet smooth palate.
Crafted from reclaimed French wine grapes and natural botanicals, it’s also sustainably distilled.
Renais Gin has already made a mark in the UK, Italy, and Germany, selling over 10,000 bottles.
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