Taylor Swift v the beatle: As the Eras tour hit the UK how does the star compare against the biggest ɓand of time

Album sales, awards, Guinness World Records… How do you crown the biggest music artist of all time – and is it definitely Taylor Swift? With the Eras tour hitting the UK, it certainly feels that way at the moment – but Beatles fans might just have something to say about it.

Album sales, awards, Guinness World Records… How do you crown the biggest music artist of all time – and is it definitely Taylor Swift? With the Eras tour hitting the UK, it certainly feels that way at the moment – but Beatles fans might just have something to say about it.

Are you ready for it? Because this week, Taylor Swift rolls into town for the first UK dates of her record-shattering Eras tour, to dominate front pages, social media, and a large proportion of the national conversation for the foreseeable.

Something has shifted in the Swiftverse in the past few years. She now transcends even the highest echelons of pop fame, massively boosting everything from music sales to, well, the entire global economy.

The Eras tour is a cultural and economic juggernaut; the first to cross the $1bn mark, according to Pollstar’s 2023 year-end charts, and already beating the record set by Sir Elton John and his Farewell Yellow Brick Road goodbye, which ran from 2018 to 2023 and grossed $939 million. Several experts predict it could generate more than $4bn by the time it finishes.

Swift is the first arts and entertainment star to be named Time’s Person of the Year. The first ever music billionaire to reach the milestone solely through her songwriting and recording. A slick pop star who understands the power of This. Sick. Beat, but also a songwriter and lyricist whose words are studied as poetry around the world. She has long been the biggest modern music star on the planet – but could she now be the biggest of all time?

To answer that question, you have to look to The Beatles. The band that changed the nature of the industry, long regarded as the most influential music act in music history.